What can you do to get more sales through your website?
If your goal is to increase the amount of sales you are getting through your website then there are a few simple steps you can take. Try looking at your website as if you’re seeing it for the very first time. Is it inviting? Does it encourage you to find out more about the products or services available? Does it look tired and in need of an update?
We’ve put together a helpful list of tips to get the most out of your website and hopefully increase those online sales:
Once you’ve ticked all those boxes the sales will come flooding in, right? Well no, unfortunately it’s a bit more complex. Once your website is fine-tuned and your marketing plan is updated there's still more work to be done to improve customer engagement to ultimately increase sales. This is where a marketing funnel can really make a difference.
What is a Marketing Funnel?
It might surprise you to learn that only a small percentage of sales happen the first time a customer visits your website. Just being aware of your products and services isn’t enough and all customers will go through a personal journey before they finally decide to make a purchase. A marketing funnel is simply a way to analyse this customer journey and understand how and when you can help convert the sale.
Your many and varied marketing channels all have the same aim... to lead the customer to your website and bring customers on-board.
Every customer or potential customer that visits your website goes through their own unique journey before they engage with you for a service or make a purchase. Understanding that journey is difficult and sometimes the only way to find out is to ask the customer through research eg. feedback questionnaires, emails and speaking to your customers.
This marketing funnel infographic gives an example of a typical customer journey.
Attracting customers to your website
There are many ways to draw customers to your website, such as email marketing, social media and Google Ads but it’s also important to remember that customers are heavily influenced by other aspects of your website such as design, user experience (make sure it’s easy to navigate), call to actions, relevant content and mobile optimisation.
But, as you know, just getting the potential customer to the website isn’t enough, what you want is for the customer to take the next step:
What you can do to help a potential sale
Get yourself acquainted with the granular details with your print and digital marketing, know your numbers! You can do this through understanding the data in your Google Analytics account or social media insights. To really improve your customer experience you need to put yourself in their shoes, start simple, take a look at your website - what can you change on your home page or a landing page to pull more customers in?
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