Make an Impact with Your Business Cards

A great business card is a memorable one, so how do you make an impact with something the size of a credit card? Your business card is often the first price of marketing you get printed but the last piece you think of re-designing.

Create a new talking point at your regular networking group. Instead of re-printing your old business cards, a new approach or fresh re-think might be just what your business needs.

Here are 5 tips to help you re-think your existing design:

1. The stock type, weight, orientation, shape, colour and overall quality and design will all leave an impression. Leave a lasting impression with a significant change to what you currently have.
2. Do something unusual if it fits with your business… die cutting and spot varnish are not techniques that you see too often now with the popularity of digital printing.
3. Less is more, try a minimalistic design with only functional information.
4. The concept or design idea is what will initially draw people in, start with your logo and strapline clearly visible and readable. A professional finish builds more credibility.
5. Multipurpose cards are a good way of promoting or inviting further conversation. Consider adding a discount voucher, a review, an appointment card or a map.

Tip: We all have our very own likes and dislikes and you know when you handle a great business card, analyse what they have and see how you can improve on this for your own business. How can you make your business card memorable?